Social Media & Performance Marketing Agency
Organic brand-building and paid-media performance, run by one accountable team. Social fuels paid. Paid amplifies social.
Two Engines, One Accountable Team
Most brands run social and performance through different agencies. The result: misaligned messaging, duplicated creative, broken funnels, lost ROI. The combo fixes all of it.
Social Fuels Paid
Best-performing organic content becomes paid creative. Lower CAC, higher engagement, real testing volume — without the legacy production cost.
Paid Amplifies Brand
Paid media doesn't just chase conversions — it builds the brand. Combined teams ensure every paid impression compounds your social equity, not just clicks.
Zero Hand-off Friction
One strategy, one creative pod, one reporting dashboard. Social, paid, and content move in lock-step instead of fighting for the same brand voice.
Everything You Need, On Both Sides
A complete service stack across both pillars — no nickel-and-diming, no scope creep, no hand-offs to other agencies.
Social Media Management — Brand-Building, Daily
- • Content strategy & monthly calendar
- • Static, reels & carousel creative production
- • Community management & DM responses
- • Instagram, Meta, LinkedIn, X, YouTube handles
- • Influencer marketing & BGC reels
- • Trend & meme participation, real-time
- • Monthly analytics & growth reports
Performance Marketing — ROI-First Paid Media
- • Meta Ads — Instagram, Facebook, Audience Network
- • Google Ads — Search, Performance Max, YouTube, Shopping
- • LinkedIn Ads for B2B brands
- • Retargeting & lookalike audiences
- • Landing page optimisation & A/B testing
- • Pixel, GA4 & CAPI tracking setup
- • Weekly dashboards — CPL, CAC, ROAS, revenue
What You Receive From Our
Social + Performance Team
One accountable team runs your organic social presence and your paid media together, so creative, targeting, and reporting stay in sync instead of splitting across two agencies.
Key Deliverables
- • Content strategy & production
- • Paid media campaigns across Meta, Google & LinkedIn
- • A shared creative pod
- • A single, cross-channel reporting dashboard
Business Outcomes
- • Lower CAC from organic-tested creative
- • Stronger brand equity from every paid impression
- • One point of accountability instead of two
A Practical Fit For Brands
Running Both Channels
Built for brands that want organic and paid working as one system, not two agencies split across separate strategies, separate creative, and separate invoices. The combo works equally well for India-billed clients and international, USD-billed clients.
Problems We Help Resolve
Three core problems that kill ROI when social and paid are split across agencies — and how the combo solves each one.
Misaligned messaging across agencies
Solved with One Strategy: one accountable team runs both organic and paid, so your brand voice never gets pulled in two directions.
Duplicated creative spend
Solved with a Shared Creative Pod: best-performing organic content becomes paid creative, instead of paying twice for two separate production pipelines.
Fragmented reporting and lost ROI
Solved with One Dashboard: cross-channel attribution shows how social lowers paid CAC and how paid lifts organic engagement — numbers two separate agencies can't show you.
Pricing Built For The Combo
One bundled retainer covering both pillars, with full transparency on the individual line items underneath. We bill both India clients (INR + GST) and international clients (USD) — worldwide, not India-only.
| Plan | India Billing (INR) | International Billing (USD) | What's Included |
|---|---|---|---|
| ★ Combo Package | ₹1,35,000 + GST/mo onwards | $1,600+/mo onwards | One bundled retainer covering Social Media Management + Performance Marketing. Media spend & creative production billed separately. |
| Social Media Mgmt (standalone) | From ₹1,00,000 + GST/mo | From $1,200+/mo | Strategy, content production, scheduling, community management & monthly analytics. Scales with platform count & post volume. |
| Performance / Ad Mgmt (standalone) | 10% of spend or ₹50,000 + GST/mo, whichever is higher | 10% of spend or $600+/mo, whichever is higher | 10% of monthly media spend for budgets up to ₹10L (~$12K USD). Larger spends — custom proposal. |
Why the combo saves
Bundle both for ₹1.35L / $1,600 per month onwards — instead of paying separately and managing two agencies.
Billing notes
Media spend (Meta, Google, LinkedIn) is paid directly to the platforms. Creative & brand video production is billed on actuals. International clients: billed in USD via bank wire or Stripe — no GST applicable. India clients: billed in INR + 18% GST.
Our Onboarding Process
From signed to live in four weeks. A fixed sequence that keeps both pillars moving in parallel from day one.
Week 1 — Discovery & Strategy
Brand audit, strategy workshop, and content calendar.
Week 2 — Setup
Creative production begins; ad accounts and tracking are configured.
Week 3 — Launch
First social posts go live alongside paid campaigns in their initial learning phase.
Week 4 Onward — Full Velocity
Both pillars run at full pace, with weekly reporting.
Industries We Run The Combo For
Automotive
Launch and always-on campaigns that build brand equity while driving showroom and online leads.
Beauty & Lifestyle
Content-led social growth paired with paid amplification for product launches and drops.
B2B & Industrial
LinkedIn-led social presence combined with precision-targeted lead generation campaigns.
Real Estate
Project-launch campaigns combining organic trust-building with paid lead generation.
Education
Enrollment-focused campaigns that build long-term brand trust alongside performance-driven lead gen.
Healthcare
Trust-building organic content paired with compliant, conversion-focused paid campaigns.
Why Conceptial Media For The
Social + Performance Combo
13+ years of brand storytelling and paid media expertise, an in-house creative and media-buying pod, a proven track record with category leaders, and a transparent, dashboard-led process.
One Team, Not Two Silos
We don't split your brand across separate social and paid teams. One strategy, one creative pod, one accountable partner for both pillars.
Proven With Category Leaders
Mahindra, MG, Garnier, Vega, SKF India, JBM Group, Amity Online, and more — across automotive, beauty, B2B, real estate, education, and healthcare.
Transparent, Dashboard-Led Process
Weekly reporting with real numbers — CPL, CAC, ROAS, engagement, follower growth. No black boxes, no vanity metrics.
Ready to Run Both, Under One Team?
One strategy, one creative pod, one dashboard — for brands anywhere in the world.
Combo FAQs
Social Media + Performance Marketing
Everything across both pillars under one accountable team: social media strategy & daily management (content calendar, reels, statics, community management, influencer marketing) and performance marketing (Meta Ads, Google Ads, LinkedIn Ads, retargeting, landing-page optimisation, pixel/CAPI tracking, weekly performance dashboards). Plus shared strategy, a shared creative pod, and a single reporting dashboard.
Three big reasons: (1) Social content fuels paid creative — best-performing organic posts become ad creative, lowering CAC. (2) Paid amplifies brand — every paid impression also builds social equity, not just clicks. (3) Zero hand-off friction — one strategy, one creative pod, one dashboard, instead of two agencies fighting over brand voice and credit.
Our combined retainer for the social + performance combo starts at INR 1,35,000 + GST/month (or ~$1,600 USD/month for international clients) — covering both pillars under one bundle. As standalone services: Social Media Management starts at INR 1,00,000 + GST/month (~$1,200 USD/month), and Performance Marketing fee is 10% of monthly media spend or INR 50,000 + GST/month (~$600 USD/month), whichever is higher. Media spend is paid directly to platforms — we never mark it up.
Yes — we work with brands in the US, UK, UAE, Singapore, Canada and Australia, in addition to India. International clients are billed in USD via bank wire or Stripe, with no GST applicable. All ad spend goes directly to the ad platforms in your billing currency — we don't touch your media budget.
Category leaders we run the full social + performance combo for include Mahindra, MG (Morris Garages), Garnier, Vega, JBM Group, SKF India, Jakson, Jashn Realty, Amity Online, Dr. Basu Eye Care, Godfather Beer, Action Aire, and many more — across automotive, beauty, lifestyle, B2B, real estate, education, healthcare and industrial. We've also run campaigns for global brands including Metso (Finland) and DreamFolks lounges worldwide.
Yes — many clients start with one and expand when they see the synergy. But the combo retainer (INR 1,35,000 + GST/mo or ~$1,600 USD/mo) only applies if both are signed at the start. Adding later means standard standalone pricing on the second service.
Social: Instagram, Meta (Facebook), LinkedIn, X (Twitter), YouTube, TikTok — whichever fits your brand and audience. Performance: Meta Ads (Instagram + Facebook + Audience Network), Google Ads (Search, Performance Max, Shopping, YouTube, Display), LinkedIn Ads, programmatic via DSPs, and Bing/Microsoft Ads where relevant. For international clients we also handle TikTok Ads, Snapchat, and platform-specific channels in your region.
Typical combo onboarding: week 1 — brand audit, strategy workshop, content calendar; week 2 — creative production starts, ad accounts & tracking setup; week 3 — first social posts live plus first paid campaigns in learning phase; week 4 onward — full velocity on both pillars with weekly reporting.
Yes — the same in-house creative pod produces both. Reels made for organic become ad creative for paid. BGC brand videos start at INR 15,000/video (~$180 USD/video) with a 10-video minimum. Statics, motion, UGC-style content, landing pages — all from one team. No outsourcing, no third-party briefs to manage.
One combined dashboard with cross-channel attribution. Social: reach, engagement, follower growth, branded search lift. Paid: CPL, CAC, ROAS, revenue attributed via pixel + GA4 + server-side CAPI. The combo lets us show how social activity drives down paid CAC and how paid drives up organic engagement — numbers separate agencies can't see.
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